Food costs are soaring, making it increasingly difficult for families and businesses to eat healthily. Our goal is to reduce the cost of feeding our communities. Traditionally, farmers in Hawaii sell their products to brokers who add a 35-45% margin, followed by warehousing and eventual sale to markets or restaurants, resulting in less fresh produce. Retail markets then add another 35-50% margin, significantly increasing the final cost to consumers.

Nationally, broker costs average 15-20%, but Hawaii’s costs are significantly higher. Food insecurity is a pressing issue in Hawaii, with approximately 188,280 people facing hunger, including 61,440 children—meaning 1 in 8 people and 1 in 5 children are affected https:// www.feedingamerica.org/hunger-in-america/hawaii.

The high cost of living, especially housing, exacerbates this issue, with 40% of low-income residents either facing homelessness or spending over half their income on rent https://www.bread.org/article/hawaii-a-hunger-and-poverty snapshot/. We charge a nominal fee of 7% to broker and source fresh foods, allowing you to save up to 95% on costs.

We deliver directly to consumers on the day of harvest or offer pickup at our locations within 3 days of harvest. Alternatively, you can pick up your order directly from the nearest farms, ensuring you get the freshest produce while putting more money into the hands of the farmers who bear the greatest risk and do the hardest work.

Join us in democratizing how we source our food and support Food Security and Food Sovereignty.

See significant savings and directly benefit the farmers who do the hardest work